{"id":4425,"date":"2024-02-04T23:55:12","date_gmt":"2024-02-05T05:55:12","guid":{"rendered":"http:\/\/localhost:10043\/?p=4425"},"modified":"2024-09-16T09:19:04","modified_gmt":"2024-09-16T15:19:04","slug":"if-we-take-the-risk-on-the-icy-street-or-in-business-we-will-face-ditches","status":"publish","type":"post","link":"https:\/\/www.atiba.com\/if-we-take-the-risk-on-the-icy-street-or-in-business-we-will-face-ditches\/","title":{"rendered":"If we take the risk on the icy street or in business, we will face ditches"},"content":{"rendered":"<p><em>This article originally appeared in\u00a0<a href=\"https:\/\/www.tennessean.com\/story\/money\/tech\/2024\/02\/04\/if-we-take-the-risk-on-the-icy-street-or-in-business-we-face-ditches\/72425859007\/\" target=\"_blank\" rel=\"noopener\">The Tennessean<\/a>.<\/em><\/p>\n<p class=\"gnt_ar_b_p\">I crept up the driveway and cautiously looked both ways.<\/p>\n<p class=\"gnt_ar_b_p\">The coast was clear.<\/p>\n<p class=\"gnt_ar_b_p\">As I slowly made my way on to our snow covered street, I was careful to keep an equal distance between the wide but shallow ditch on my right and the narrow but deep ditch on my left. \u00a0They both looked treacherous.<\/p>\n<p class=\"gnt_ar_b_p\">With no one else on the road, my strategy was simple: drive slowly, stay in the middle, and avoid the ditches at all costs.<\/p>\n<p class=\"gnt_ar_b_p\">Making my way down our hilly street I noticed several of my neighbors\u2019 cars were already stuck.\u00a0 Two were on my left, in the wide shallow ditch that appeared to have gently slid off the road. And one was in the narrow but deep ditch on my right, that looked to have a decent amount of damage.<\/p>\n<p>To avoid joining them, I kept my focus on staying in the middle, careful to avoid the pitfalls that threatened on both sides.\u00a0 It wasn\u2019t easy, but I was holding my own.<\/p>\n<p>Like many of us that live in the South, my ditch-avoiding experience during a snow storm is limited.<\/p>\n<p class=\"gnt_ar_b_p\">But the concept of avoiding ditches isn\u2019t unfamiliar.<\/p>\n<p class=\"gnt_ar_b_p\">As a businessperson, whether it\u2019s winter, summer, spring or fall, I have to navigate around ditches every day.\u00a0 In many ways, these \u201cbusiness ditches\u201d are even more treacherous than roadside ditches because they are more difficult to spot.<\/p>\n<p class=\"gnt_ar_b_p\">In business as on the street, there are three types of ditches you can fall into:<\/p>\n<ul class=\"gnt_ar_b_ul\">\n<li class=\"gnt_ar_b_ul_li\">Narrow but deep.<\/li>\n<li class=\"gnt_ar_b_ul_li\">Wide but shallow.<\/li>\n<li class=\"gnt_ar_b_ul_li\">And the worst of them all\u2026wide and deep.<\/li>\n<\/ul>\n<p class=\"gnt_ar_b_p\">Narrow and deep ditches are easy to jump over, but if you happen to fall in it\u2019s bad news. These are tasks that have low risk of failure but if you do fail, they can have severe consequences. \u00a0\u00a0There\u2019s a low chance of losing your top three clients in one week, but if it happens it can be a deep hole to climb out of.<\/p>\n<p class=\"gnt_ar_b_p\">The wide but shallow business ditches are nearly impossible to avoid but with careful planning they are quick to get out of.\u00a0 An internet outage at your office, a typo on <a href=\"https:\/\/www.atiba.com\/social-media-marketing-services\/\" data-wpil-monitor-id=\"775\">social media<\/a> post, double booking a meeting\u2014these are the everyday pitfalls that we all fall into but recover quickly from.<\/p>\n<p class=\"gnt_ar_b_p\">Wide and deep business ditches are the ones you must make every effort to avoid.\u00a0\u00a0 These are challenging because they are both easy to fall into and hard to get out of.\u00a0 Cash flow issues, company-wide employee morale challenges, client concentration risks\u2014the scary list goes on.<\/p>\n<p class=\"gnt_ar_b_p\">None of these dicthes are fun to fall victim to. \u00a0But, staying in the house forever, never taking any risks at all, also has its downside.\u00a0 Deciding whether to take a chance on an ice-covered hill or stay inside is tricky.<\/p>\n<p class=\"gnt_ar_b_p\">I\u2019ve found that when you do venture out, whether it\u2019s navigating snow or navigating business risks, the key is to slow down, keep your eyes peeled, and resist the temptation to make any sudden turns that can send you sliding.<\/p>\n<p>\u00a0<em>JJ Rosen is the founder of <\/em><a class=\"gnt_ar_b_a\" href=\"https:\/\/www.atiba.com\/\" data-t-l=\":b|e|k|${u}\"><em>Atiba<\/em><\/a><em>,<\/em><em>\u00a0a <\/em><a class=\"gnt_ar_b_a\" href=\"https:\/\/www.atiba.com\/\" data-t-l=\":b|e|k|${u}\"><em>custom software development firm<\/em><\/a><em>\u00a0and <\/em><a class=\"gnt_ar_b_a\" href=\"https:\/\/www.atiba.com\/\" data-t-l=\":b|e|k|${u}\"><em>Nashville IT support company.<\/em><\/a><em>\u00a0Visit <\/em><a class=\"gnt_ar_b_a\" href=\"https:\/\/atiba.com\/\" data-t-l=\":b|e|k|${u}\" target=\"_blank\" rel=\"noopener\"><em>Atiba.com<\/em><\/a><em>\u00a0for more info.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>This article originally appeared in\u00a0The Tennessean. I crept up the driveway and cautiously looked both ways. The coast was clear. As I slowly made my way on to our snow covered street, I was careful to keep an equal distance between the wide but shallow ditch on my right and the narrow but deep ditch [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":4426,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[217],"tags":[],"class_list":["post-4425","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-the-tennessean"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.atiba.com\/wp-json\/wp\/v2\/posts\/4425","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.atiba.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.atiba.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.atiba.com\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/www.atiba.com\/wp-json\/wp\/v2\/comments?post=4425"}],"version-history":[{"count":0,"href":"https:\/\/www.atiba.com\/wp-json\/wp\/v2\/posts\/4425\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.atiba.com\/wp-json\/wp\/v2\/media\/4426"}],"wp:attachment":[{"href":"https:\/\/www.atiba.com\/wp-json\/wp\/v2\/media?parent=4425"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.atiba.com\/wp-json\/wp\/v2\/categories?post=4425"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.atiba.com\/wp-json\/wp\/v2\/tags?post=4425"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}