{"id":3668,"date":"2023-02-05T19:45:22","date_gmt":"2023-02-06T01:45:22","guid":{"rendered":"http:\/\/localhost:10043\/?p=3668"},"modified":"2024-08-19T09:34:28","modified_gmt":"2024-08-19T15:34:28","slug":"think-about-creating-a-targeted-podcast-for-your-business-2","status":"publish","type":"post","link":"https:\/\/www.atiba.com\/think-about-creating-a-targeted-podcast-for-your-business-2\/","title":{"rendered":"Think about creating a targeted podcast for your business"},"content":{"rendered":"

This article originally appeared in\u00a0The Tennessean<\/a>.<\/em><\/p>\n

Welcome to the Half-Geek-Half-Human podcast where we discuss the intersections between technology, business, and life.\u201d<\/p>\n

A few weeks ago, our tech consulting firm decided it was time to jump on the bandwagon and start up our own podcast.<\/p>\n

This is something we had been reticent to do in the past.\u00a0 With over 3 million podcasts already out there, we asked ourselves, \u201cWhat\u2019s the point?\u201d It seemed like the last thing the world needed was another podcast taking up space.\u00a0 And with all that competition, why would anyone use their valuable time to listen to what we had to say?<\/p>\n

Our thinking changed though about a year into the pandemic.<\/p>\n

As many analysts predicted, the demand for podcasts dropped about 10% when the pandemic first hit. With everyone quarantined at home spending less time in their cars or at gyms, it made sense that the audience for podcasting would fade.<\/p>\n

But then something interesting happened.\u00a0 After the quick dip in podcast popularity, the trend reversed itself.\u00a0 Overall, worldwide pandemic podcast listenership ultimately increased by more than 40%.\u00a0 Apparently, we all love interesting content, and it\u2019s not just a distraction to pass time on the morning commute. \u00a0Maybe we weren\u2019t too late to jump in?<\/p>\n

Still though, the question remained.\u00a0 Despite the demand for podcasts being at an all-time high, how could we ever hope to compete with the 3 million other shows out there?<\/p>\n

Like publishing a book or recording a song, in podcasting the odds of producing a best seller are against you. \u00a0But people still do it and often gain rewards beyond their original intent.<\/p>\n

After some internal debate, we decided to dive in to the podcasting world not for fame and fortune (although that would be nice), but for other equally valuable reasons that we felt would help our company grow.<\/p>\n

In our first season of producing our \u201cHalf-Geek-Half-Human” podcast we learned a lot:<\/p>\n