{"id":2628,"date":"2021-12-30T13:44:34","date_gmt":"2021-12-30T19:44:34","guid":{"rendered":"http:\/\/localhost:10043\/?p=2628"},"modified":"2025-01-27T15:45:21","modified_gmt":"2025-01-27T21:45:21","slug":"understanding-internet-trends-are-key-to-your-business-plans","status":"publish","type":"post","link":"https:\/\/www.atiba.com\/understanding-internet-trends-are-key-to-your-business-plans\/","title":{"rendered":"Understanding internet trends are key to your business plans"},"content":{"rendered":"<p><em>Photo credit DOMO, Visual Capitalist.<br \/>\nThis article originally appeared in\u00a0<a href=\"https:\/\/www.tennessean.com\/story\/money\/tech\/2021\/12\/12\/unscripted-and-brainstorms-just-important-business-plan\/6418622001\/\" target=\"_blank\" rel=\"noopener\">The Tennessean<\/a>.<\/em><\/p>\n<p class=\"gnt_ar_b_p\">The holidays are supposed to be a time when things slow down. It\u2019s a time to catch our breath, spend time with family, and recharge our batteries before starting off a new year.<\/p>\n<p class=\"gnt_ar_b_p\">In its annual report entitled \u201cData Never Sleeps,\u201d cloud software provider Domo does a deep dive into what the world has been up to on the internet over the past year.\u00a0 As you may have experienced yourself, most of us have been busier than ever before.<\/p>\n<p class=\"gnt_ar_b_p\">It\u2019s no wonder that many of us relish the slower pace.<\/p>\n<p class=\"gnt_ar_b_p\">When I was a kid the \u201cNew York minute\u201d was the standard expression for moving at a fast pace. \u00a0But the internet, with its billions of users spanning the entire globe, has made a New York minute look like a leisurely walk in the park.<\/p>\n<p class=\"gnt_ar_b_p\">According to this year\u2019s report, the amount of activity that occurs across the world in an \u201cinternet minute\u201d is staggering.<\/p>\n<p class=\"gnt_ar_b_p\">Here are just a few highlights of what happens on the internet every 60 seconds:<\/p>\n<ul class=\"gnt_ar_b_ul\">\n<li class=\"gnt_ar_b_ul_li\">Amazon.com customers spend $283,000<\/li>\n<li class=\"gnt_ar_b_ul_li\">Instagram users share 65,000 photos<\/li>\n<li class=\"gnt_ar_b_ul_li\">Facebook live gets 44 million views<\/li>\n<li class=\"gnt_ar_b_ul_li\">5.7 million searches are done on Google<\/li>\n<li class=\"gnt_ar_b_ul_li\">Six million people shop online<\/li>\n<li class=\"gnt_ar_b_ul_li\">Twitter users post 575,000 tweets<\/li>\n<li class=\"gnt_ar_b_ul_li\">YouTube and Netflix customers stream over 1.4 million hours of video<\/li>\n<li class=\"gnt_ar_b_ul_li\">Venmo users send each other $340,000<\/li>\n<li class=\"gnt_ar_b_ul_li\">Zoom hosts 856 minutes of webinars and Microsoft Teams connects 100,000 people<\/li>\n<\/ul>\n<p class=\"gnt_ar_b_p\">So, what do these numbers tell us about ourselves?\u00a0 Where does opportunity lie and what will the future look like?<\/p>\n<p class=\"gnt_ar_b_p\">First and foremost, it\u2019s clear that the internet is the busiest place on earth, ever. The internet is the world\u2019s biggest movie theater, biggest shopping mall, and biggest conference room. It\u2019s our core medium for communication and collaboration, and for most people it\u2019s their primary source of information.<\/p>\n<p class=\"gnt_ar_b_p\">And what\u2019s surprising is that there\u2019s plenty of room for growth. With only 60% of the global population online, the gold rush is still on.\u00a0There are billions of new users out there for innovative companies to sell to.\u00a0 So, even with all the activity that occurs every 60 seconds every single day, with every passing year it is sure to grow exponentially.<\/p>\n<p class=\"gnt_ar_b_p\">It\u2019s no longer a luxury; it&#8217;s a necessity that everyone depends on. Just like having access to electricity and running water, it\u2019s nearly impossible to participate in business or society without being online.<\/p>\n<p class=\"gnt_ar_b_p\">With the internet being this central to nearly every aspect of life, analyzing the usage-data is critical not only for every business who wants to survive, but for those who want to grow.<\/p>\n<p class=\"gnt_ar_b_p\">When you look at all that happens in an internet minute, you can see some interesting trends:<\/p>\n<p class=\"gnt_ar_b_p\"><strong>\u201cBig tech\u201d dominates<\/strong>. There are relatively few companies that account for the vast majority of this activity. \u201cBig tech\u201d companies are powerful and difficult to compete with.<\/p>\n<p class=\"gnt_ar_b_p\"><strong>Instant communication is in high demand<\/strong>.\u00a0 Companies like Zoom, Slack, Discord, Twitter, and Meta (which owns Facebook, Instagram and more), that provide platforms for immediate communication are busier than ever.<\/p>\n<p class=\"gnt_ar_b_p\"><strong>Everything is remote<\/strong>. Accelerated by the pandemic, remote services are replacing physical spaces. These include shopping online, watching movies online, going to work online.\u00a0Services that enable remote access and convenience are changing the way we work and live.<\/p>\n<p class=\"gnt_ar_b_p\"><strong>Google can make or break a business<\/strong>.\u00a0 With nearly six million searches a minute, it\u2019s essential to be seen on Google in a positive light.<\/p>\n<p class=\"gnt_ar_b_p\">For our IT services and <a href=\"https:\/\/www.atiba.com\/custom-software\/\" data-wpil-monitor-id=\"205\">custom software<\/a> development firm, these trends have become the basis of our strategic planning and have given us some action items for 2022.<\/p>\n<p class=\"gnt_ar_b_p\">We are focused on strategies that will help us leverage the infrastructures of the big tech companies instead of competing with them.\u00a0We know that immediate response to our customers is the expectation that we must meet.\u00a0We are aiming to make it easier for our customers to work with us remotely.\u00a0And we are investing more in our digital marketing efforts on Google and social media.<\/p>\n<p class=\"gnt_ar_b_p\">These are the kinds of efforts that we hope will help us navigate the future, which will be here quicker than a New York minute.<\/p>\n<p class=\"gnt_ar_b_p\"><em>JJ Rosen is the founder of\u00a0Atiba,\u00a0a\u00a0<a href=\"https:\/\/www.atiba.com\/it-support-nashville-tn\/\" data-wpil-monitor-id=\"49\">Nashville software development\u00a0and\u00a0IT support<\/a> firm.\u00a0\u00a0Visit\u00a0www.atiba.com for more info.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Photo credit DOMO, Visual Capitalist. This article originally appeared in\u00a0The Tennessean. The holidays are supposed to be a time when things slow down. It\u2019s a time to catch our breath, spend time with family, and recharge our batteries before starting off a new year. In its annual report entitled \u201cData Never Sleeps,\u201d cloud software provider [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":2629,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[91],"tags":[],"class_list":["post-2628","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-atiba-news"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.atiba.com\/wp-json\/wp\/v2\/posts\/2628","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.atiba.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.atiba.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.atiba.com\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/www.atiba.com\/wp-json\/wp\/v2\/comments?post=2628"}],"version-history":[{"count":0,"href":"https:\/\/www.atiba.com\/wp-json\/wp\/v2\/posts\/2628\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.atiba.com\/wp-json\/wp\/v2\/media\/2629"}],"wp:attachment":[{"href":"https:\/\/www.atiba.com\/wp-json\/wp\/v2\/media?parent=2628"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.atiba.com\/wp-json\/wp\/v2\/categories?post=2628"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.atiba.com\/wp-json\/wp\/v2\/tags?post=2628"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}