{"id":2035,"date":"2021-04-12T17:00:40","date_gmt":"2021-04-12T23:00:40","guid":{"rendered":"http:\/\/localhost:10043\/how-can-tech-companies-compete-with-diy-trend-complex-skillsets-are-key\/"},"modified":"2024-07-18T08:42:38","modified_gmt":"2024-07-18T14:42:38","slug":"how-can-tech-companies-compete-with-diy-trend-complex-skillsets-are-key","status":"publish","type":"post","link":"https:\/\/www.atiba.com\/how-can-tech-companies-compete-with-diy-trend-complex-skillsets-are-key\/","title":{"rendered":"How can tech companies compete with DIY trend? Complex skillsets are key"},"content":{"rendered":"

By Atiba Founder & CEO, JJ Rosen; This article originally appeared in\u00a0<\/em>The Tennessean<\/em><\/a><\/p>\n

The idea of giving myself a haircut had never crossed my mind.<\/p>\n

Since I was a kid, my hairstyle has always been described as \u201cbasic\u201d or sometimes \u201cbland.\u201d\u00a0 With its average length, no distinct part, and no \u201cproduct\u201d (because I never really knew what that meant), I have never outgrown the bowl look that was so popular in the 70s.<\/p>\n

Despite my simple style that requires only two minutes of a barber’s time to trim, I had always assumed that when it comes to haircuts, \u201cdo it yourself\u201d was a bad idea \u2014 something better left to the professionals.<\/p>\n

Then the\u00a0coronavirus\u00a0<\/a>came along and shut everything down.\u00a0 With the help of YouTube and an online tutorial, I gave it a try.<\/p>\n

The results were mixed.<\/p>\n

There were some uneven parts that I was unable to resolve and a small area of missing hair above my ear that I accidentally shaved off.\u00a0\u00a0 But overall, with the internet as my guide, it turned out ok.\u00a0 As my own barber, I would give myself a strong C.<\/p>\n

Cutting my own hair turned out to be just one of the many do-it-yourself projects I ended up attempting this past pandemic year.<\/p>\n

Between my wife and me, we somehow managed to fix a leaky faucet, change out the belt on a dryer, syphon a clogged air conditioning duct, replace a broken lock, install a home security system\u00a0and repair a vacuum cleaner.\u00a0 Not bad considering we were clueless as to how any of these things worked before the pandemic shutdown.<\/p>\n

The DIY (\u201cdo it yourself\u201d) trend is nothing new.\u00a0 There\u2019s always been a subset of society that are die-hard DIY-ers purely for the fun of it.<\/p>\n

But with COVID-19 forcing us to isolate from one another, coupled with the resulting\u00a0economic consequences that have hurt so many<\/a>, the cost savings and virus risk reduction of the DIY approach is more compelling than ever before. It\u2019s no longer the domain of cheapskates (like myself) or those that are good with a hammer and saw.<\/p>\n

Thanks to YouTube and the web, from haircuts in the kitchen to oil changes in the driveway, anyone has a good shot at tackling increasingly complex DIY tasks.<\/p>\n

But for many businesses, the growth of the \u201cDIY economy\u201d has introduced new challenges.<\/p>\n

Companies are used to competing with other companies. But with the growth of DIY over the past 13 months, many companies are now having to compete with the very people they are hoping to serve.\u00a0 Customers have a choice whether to pay someone for their expertise or simply attempt to do it on their own with the internet as their teacher.<\/p>\n

In the tech services sector, the idea of a non-techie building their own website or a non-engineer troubleshooting their own PC used to be unheard of. Today, however, many of these tasks can be done by anyone with access to a web browser.<\/p>\n

So how can companies that depend on selling their expertise compete with this growing DIY trend?<\/p>\n

When considering the DIY approach, there are three reasons people opt to hire a professional versus doing it themselves.<\/p>\n

First, they judge whether the job is just too complex, regardless of how much guidance they find online.\u00a0\u00a0My simple bowl haircut felt doable, but my wife\u2019s more complex hairstyle \u2014 no way. (She\u2019s using the \u201cwait it out\u201d approach, by the way.)<\/p>\n

Second, they consider whether a job would simply take too much time, even if it\u2019s possible.\u00a0 I could build a new file server for our company myself, but it would take 10 times the amount of time than just ordering one online.<\/p>\n

And finally, they evaluate the consequences of a potential DIY job gone bad. I could possibly use YouTube to walk me through replacing my car\u2019s brakes, but the consequences of doing the job incorrectly are not worth the risk.<\/p>\n

So, the key for companies<\/a> that compete with the DIY-ers is to grow their skillsets around complex tasks, deliver results fast\u00a0and focus on selling services that are too risky to be done wrong. And of course, there\u2019s always the option for businesses to upcharge to repair the damage done by the DIY approach \u2014 something I just recently learned from my barber.<\/p>\n","protected":false},"excerpt":{"rendered":"

By Atiba Founder & CEO, JJ Rosen; This article originally appeared in\u00a0The Tennessean The idea of giving myself a haircut had never crossed my mind. Since I was a kid, my hairstyle has always been described as \u201cbasic\u201d or sometimes \u201cbland.\u201d\u00a0 With its average length, no distinct part, and no \u201cproduct\u201d (because I never really […]<\/p>\n","protected":false},"author":11,"featured_media":2036,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[97],"tags":[178,172],"class_list":["post-2035","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","tag-jj-rosen","tag-tennessean"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.atiba.com\/wp-json\/wp\/v2\/posts\/2035","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.atiba.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.atiba.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.atiba.com\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/www.atiba.com\/wp-json\/wp\/v2\/comments?post=2035"}],"version-history":[{"count":0,"href":"https:\/\/www.atiba.com\/wp-json\/wp\/v2\/posts\/2035\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.atiba.com\/wp-json\/wp\/v2\/media\/2036"}],"wp:attachment":[{"href":"https:\/\/www.atiba.com\/wp-json\/wp\/v2\/media?parent=2035"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.atiba.com\/wp-json\/wp\/v2\/categories?post=2035"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.atiba.com\/wp-json\/wp\/v2\/tags?post=2035"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}